On Thursday, Feb. 1, the Neon Museum will debut “Brilliant!”—an audiovisual immersion experience that uses technology advances to re-electrify 40 monumental examples of the museum’s iconic vintage signs. The 30-minute experience will be presented to the public Wednesday through Monday (dark Tuesdays) at 6, 7, 8 and 9 p.m. On its opening night, the 6 p.m. experience is reserved exclusively for media, who are invited to attend and capture still and video images of the experience for use in stories about the museum.


Thursday, Feb. 1
5:30 p.m. – Media Check-in
6 p.m. – “Brilliant!” production
6:45 p.m. - Wrap


To reserve space for this media-only event, please email Nikki Neu at This email address is being protected from spambots. You need JavaScript enabled to view it..


Media should check in at the Boneyard Park.
Neon Museum North Gallery (entrance on east side of the Neon Museum parking lot)
770 Las Vegas Boulevard North
Las Vegas, Nevada 89101

For more information about the Neon Museum, go to www.neonmuseum.org or call (702) 387-6366.


Founded in 1996, the Neon Museum is a non-profit 501(c)3 organization dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic, arts and cultural enrichment. It has been ranked No. 1 in Las Vegas Weekly’s list of “Twenty Greatest Attractions in Las Vegas History,” one of “Sin City’s Best Retro Sites” by MSN, “No. 1 Las Vegas Museum Sure to Entertain and Educate” by USAToday’s 10best.com, “One of the Top 10 Coolest Things You Didn’t Know You Could Do” by Forbes.com, one of the “Top 10 Historic Spots in Las Vegas” by Vegas.com; one of “15 Most Fascinating Museums in the U.S.” by VacationIdea.com; and earns a consistent 4.5 out of 5 rating on TripAdvisor. On its 2.27-acre campus, the Neon Museum houses an outdoor exhibition space known as the Neon Boneyard (“boneyard” is traditionally the name for an area where items no longer in use are stored); the North Gallery, used mainly for education programs and special events; the new Boulevard Gallery outdoor exhibit and event space; and its visitors’ center, housed inside the former La Concha Motel lobby. The museum collection also includes nine restored signs installed as public art throughout downtown Las Vegas and one restored sign on view at the outdoor Fashion Show Plaza on the Las Vegas Strip. Public education, outreach, research, archival preservation and a grant-funded neon sign survey represent a selection of the museum’s ongoing projects. Both the Neon Boneyard and the La Concha Visitors’ Center are located at 770 Las Vegas Blvd. North in Las Vegas. For tour schedules and pricing information, visit neonmuseum.org.

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